A celebrated legacy can be a real weight for a skateboarding board brand. Sure, it may sell a bunch of logo boards and provide a lot of material to dig into for possible reissues. But it can be a real anchor around the neck of your current riders. Or perhaps more of an invisibility cloak.
Just ask Alien Workshop’s Frankie Spears or Stereo’s John Lupfer or new H-Street pro Isiah Hilt or Powell’s Brad McClain (or anybody on Powell since, like, 1990) or Black Label’s Jake Reuter or Zero’s Tony Cervantes, who has been that team since 2008 but hasn’t made a fraction of the impact Wade Burkett did when he was on Zero for about a year in the beginning.
No matter how good you skate and how much charisma you exude, people’s memories of the brand are locked into some golden years and golden teams of the rose colored past. You’re likely to be judged that much harder for having the audacity to think your name belongs among the hallowed firmament.Continue reading Lucas Rabelo and the heavy inheritance of Flip