My opinions about post-Drehobl Think Skateboards have been discussed here on the Warm Up Zone before. I believe I called them a ‘minor league team’ where future talent got some swings in before moving on to The Show and others toiled for years in obscurity. By the time the second decade of the present century came around, Think was pretty far from the mind of most skate deck consumers. Their final contribution to their skate video legacy didn’t hit with a lot of impact.
For 2012’s Business As Usual, the team is a veritable who’s who of “I didn’t know they rode for Think”. Josh Matthew’s opened it solid enough, perpetually overlooked Adrian Williams delivered what could be considered an SF classic part, and pre-toothpicked Cody Mac and Russ Milligan and Bachinsky were all there. And then, of course, Danny Fuenzalida, who had been pro for Think for at least 13 years by this point if you can believe that. Unfortunately, young Joey Guevara and Kevin Coakley had yet to join the team. And Brian De La Torre had departed for greener pastures a few months prior. Interesting footnote, though not relevant to this video, Manny Santiago was also on Think as late as 2011.
But if you only see one part from Business As Usual, make sure it’s that of Canadian closer Lee Yankou.
If ever there was a minor leagues of skateboarding, it would be the post Speyer/Drehobl era of Think Skateboards. It was where talented skateboarders like Danny Fuenzalida, Jake Nunn, and Sean Payne would toil in obscurity, never graduating into the major leagues. It was also the team where such future (nick)name-brand professionals as Lizard King, the Duffman, and Diego the Butcher would get their start before moving on to relevant board sponsors. One could put Street Leaguer and 2006 Tampa Am winner Cody McEntire onto that roster as well.
Let’s take a moment to enjoy the debut of Catfish in 2008’s Digital Smoke and Mirrors video, before Cody got all hair gel and toothpicks. It is just a great part with so much precision in the landing, so much tech on the minis, and some seriously large drops. I wouldn’t go so far as to say he owns backside flips, but he definitely was leasing them in this part with the option to buy.
The filming isn’t all that fancy, with the exception of a few French-Fred-lurking-around-the-corner shots. It keeps the tricks as the focus and doesn’t distort the drops. Simple Man from Skynyrd adds a little emotional depth and timelessness to the whole thing. All in all this is a powerful debut from Cody Mac that he has yet to match, but it sure is funwatching him try.