Cranberry heir Brandon Westgate gave us a solid stare into our future when he released an internet video part to promote his new pro model shoe for Emerica back in 2011. He showed us a strange and wonderful world where a full-on 3 minute skate part could consist of all potential enders. He correctly prognosticated a future where a part stood alone on the internet, without a disc or tape for the shelf, promoted as a rider alone, apart from his teammates. But Westgate was also a seer of dark times… a dystopia where the pinnacle of a professional’s career is all but forgotten as the seasons change, if not sooner.
The single skater, web released promo part was pioneered several months earlier with the Paul Rodriguez’s Me, Myself, and I, and we could feel the tide shift beneath our wheels when Gravis released dylan. (plus there were a few others), but the internet-only video was still reserved for tour edits, contest recaps, park clip throw-aways, and the occasional Ask the Phelper.
So from this stew of disposable internet video material emerges spry little Brandon Westgate with a new shoe and a bucket full of hammers.
The doorway ramp kickflip and amazing 360 flip that was just heaved out there stand out, of course, but the real treat here all the footage of Brandon riding the San Fransisco avenues. The sense of speed and danger comes across on those hills, with those stairway bumps really tossing him. For a skater whom appears to be so in control of his board at all times, the sense the Westgate is less dominating the obstacles and more flowing with the terrain ups the excitement significantly.
Brandon would go on to drop all of his ‘core’ sponsors (although Zoo York was already tossed it’s credibility by this time) for the bland pay stubs of the Element black hole and New Balance or something.